Roblox Corporation itself is worth a surprising amount of money. It’s not just individual creators who are cashing in. Once a developer makes enough money in Robux, they can use a program called the Developer Exchange (also called DevEx) to convert Robux to real money. Roblox developers get to keep a portion of these transactions in the form of Robux. Although Roblox and all its games are freely available, many kids buy and spend a virtual currency called Robux on aesthetic items in Roblox games. Some developers can earn as much as $1 million in a single year by monetizing their games. WHY IS EVERYONE TALKING ABOUT ROBLOX RIGHT NOW?īecause anyone, including kids, can make a ton of money on the platform. Currently, the official website boasts that its users have published over 20 million games on the platform. These games are not formally developed by Roblox Corporation, but by users of the platform. On Roblox, the fun doesn’t just come from playing games, it also comes from making games. What makes Roblox different from anything else in the games industry - including a storefront like Steam - is that all the games are made by its users. In this sense, it is more similar to PC platform Steam than it is to any online children’s game. Roblox is not a game, it is a place where people play games made by other developers. Roblox is an online platform and storefront where users go to play games. ![]() ![]()
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